If you’re in the know, you know that the Swiss have been at the forefront of watchmaking for generations. So much so that they’ve even nicknamed it (Lock-Watches) in their native tongue. Today, we’re going to take a look at what some of the biggest players in the industry are looking to do next with their respective brands and what you can expect from them in the coming years.
Rolex
In its 60-year history, Rolex has made a name for itself as a watchmaker dedicated to precision in timekeeping. For them, this is as much about the durability of their watches as it is about making sure that they stay accurate for as long as possible.
In 2017, the brand introduced the Oyster Perpetual, an ultra-luxury watch that comes with a price tag of USD 5.5 Million. With such a lofty price tag, it’s easy to see why Rolex is one of the most-prized timepieces in the world. However, this isn’t the brand’s only ultra-luxury offering as they’ve also recently unveiled the Frog-faced Rolex.
Omega
With a storied history that dates back to the late 19th century, it’s no surprise to see that Omega has carved out a niche for itself as one of the most sought-after watchmakers in the world. With a focus on both aesthetics and function, the brand has created some of the most iconic timepieces in the world. In recent years, the brand has made a name for itself with its Speedmaster watches.
The Speedmaster is a historic watch, having been first introduced in 1957 – just two years after the first Moon landing took place. The Speedmaster is now available as a titanium option that’s both affordable and functional. Along with its iconic looks and suitability for a wide range of activities, the Speedmaster is now one of the most-loved watches in the world.
TAG Heuer
With roots dating back to the 1930s, TAG Heuer has grown to become one of the top watchmakers in the world, with their watches fitting into a wide range of budgets. The TAG Heuer Aquaracer collection is perhaps one of the most iconic models in the brand’s history. With its rubber strap and water resistance of up to 100m, the Aquaracer is a pioneer in terms of underwater watches.
In recent years, TAG Heuer also introduced their Connected watch line. Designed to offer a wide range of functions, the Connected series includes both smartwatches and fitness trackers. With the TAG Heuer lineup boasting a wide range of classic and trendy offerings, there’s a watch that’s right for almost anyone.
Breitling
Despite being very young as a watchmaking brand, Breitling has been able to carve out a niche for itself as one of the top Swiss watchmakers. With a distinct aesthetic that focuses on aviation, the brand has created an impressive number of iconic models. The Navitimer is perhaps one of the most iconic watches in the brand’s history.
With its steel case and rotating bezel, the Navitimer is a watch that’s been able to withstand the test of time. The brand has also created several of models that are both stylish and function-oriented. These include the Aeromir collection, which was designed with pilots in mind. With a focus on both style and function, Breitling is one of the top Swiss watchmakers that’s both affordable and durable.
Chopard
With a storied history dating back to the 1930s, it’s no surprise to see that Chopard has carved out a niche for itself as one of the top Swiss watchmakers. The brand has made a name for itself in the watch industry with iconic and functional offerings. With a distinct aesthetic that was inspired by the animal kingdom, the Chopard watches are both powerful and fashionable.
The brand has also made a name for itself within the industry with its famous chronograph watches. Featuring a rotating bezel that allows you to measure up to three different functions at once, these watches are both durable and stylish. With the Chopard lineup boasting a range of classic and trendy designs, there’s a watch that’s right for just about anyone.
Audemars Piguet
With roots dating back to the late 19th century, Audemars Piguet is one of the oldest watchmakers in the world. The brand has made a reputation for itself as one of the top Swiss watchmakers thanks to a host of famous and iconic watches. With a distinct aesthetic that’s been inspired by art and architecture, the Audemars Piguet watches have been able to withstand the test of time.
In recent years, the brand has also made a name for itself thanks to its Roadworthy collection. Featuring a range of both classic and trendy designs, the Roadworthy collection is both affordable and durable. With a focus on classic designs and trendy offerings, there’s a watch that’s right for just about anyone.
Conclusion
The Swiss have a rich history in timekeeping, and it’s no surprise to see them leading the way when it comes to creating exquisite timepieces. With a wide range of both classic and trendy watches, Swiss watchmakers can fit just about anyone’s needs and style. From classic models to modern and trendy offerings, Swiss watchmakers can fit just about anyone’s needs and style.
